Amagi Media Labs IPO GMP: The initial public offering (IPO) of Amagi Media Labs is set to open for subscription on January 13, 2026, and will close on January 16, 2026. Ahead of the issue, investor interest is building around the company’s growth story, brokerage opinion and grey market premium (GMP).
Here is a detailed, investor-friendly breakdown of everything you need to know before placing a bet on the Amagi Media Labs IPO.
Amagi Media Labs IPO details
Amagi Media Labs has fixed a price band of Rs 343 to Rs 361 per share. At the upper end of the price band, the total issue size stands at around Rs 1,789 crore.
The IPO comprises:
- Fresh issue: Rs 816 crore
- Offer for Sale (OFS): Rs 973 crore
Proceeds from the fresh issue are expected to be used for growth initiatives, strengthening technology capabilities and general corporate purposes.
What does Amagi Media Labs do?
Amagi Media Labs is an IT-SaaS company that provides end-to-end solutions for content distribution and advertising monetisation to media companies. Its cloud-native technology supports platforms such as OTT, FAST (Free Ad-Supported Streaming TV) and CTV (Connected TV).
The company has a strong global footprint, operating in more than 40 countries, and works with nearly 45% of the world’s top 50 global media companies, giving it a solid position in the evolving digital advertising ecosystem.
Growth and financial performance
Amagi Media Labs has reported consistent revenue growth over the years. The company’s revenue increased from Rs 681 crore in FY24 to Rs 1,163 crore in FY26, reflecting strong demand for its ad-tech and media solutions.
While the company has remained loss-making so far, there is a positive trend in profitability. In the first half of FY27, Amagi’s EBITDA and PAT have come very close to break-even, raising expectations that the company could turn profitable on a full-year basis in FY26.
Brokerage view on Amagi Media Labs IPO
SBI Securities has initiated coverage on the Amagi Media Labs IPO with a Neutral rating. According to the brokerage, the company is well-positioned to achieve full-year profitability for the first time in FY26.
However, SBI Securities has flagged concerns around valuation and industry dynamics. At the upper price band of Rs 361, the IPO is valued at around 6.7x FY25 price-to-sales, which the brokerage does not find particularly attractive. Additionally, ongoing consolidation in the North American media and entertainment industry could impact Amagi’s pricing power in the near term.
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Key risk factors investors should note
One of the major risks is geographical concentration. Over 73% of Amagi Media Labs’ revenue comes from the US region, making the business vulnerable to changes in a single market.
Another concern is the company’s heavy reliance on third-party cloud infrastructure and technology platforms. Any prolonged technical disruption or service failure could negatively affect operations and client relationships.
Amagi Media Labs IPO GMP today
In the grey market, Amagi Media Labs IPO is witnessing mildly positive sentiment, though not overly aggressive. As per the latest available data on January 12, 2026, at 11:31 a.m., the IPO’s GMP stands at Rs 17.
Based on the upper price band of Rs 361, this suggests an estimated listing price of around Rs 378, indicating limited listing gains.
Investment strategy: should you subscribe?
For investors purely focused on short-term listing gains, the Amagi Media Labs IPO may require a cautious approach due to modest GMP and rich valuations.
However, long-term investors who believe in the structural growth of the SaaS, OTT, FAST and CTV ecosystem may consider tracking the stock post-listing. The company’s performance over the next few quarters, especially on profitability and margin expansion, will be critical in determining its future stock movement.
Disclaimer: Grey Market Premium (GMP) is not regulated by SEBI or stock exchanges. This article is for informational purposes only and does not constitute investment advice. Investors are advised to conduct their own research or consult a financial advisor before investing.
Yogesh Kolhe is a market and business news author with a focus on the automobile sector and gold and silver price movements, offering readers practical insights into industry and market trends.
