You’re scrolling through your phone, wondering when Apple will drop the next big thing. Then the invite lands – Apple just confirmed a special Apple event on March 4, 2026, at 9 a.m. ET in New York City. It’s called the “Special Apple Experience,” and it’s already got everyone buzzing. This could be the first major reveal of the year.
Unlike the usual big keynotes, this one is invite-only for press and media. No public livestream announced yet. That means hands-on time for journalists in New York, plus smaller events happening at the same time in London and Shanghai. Apple clearly wants people to feel these new devices up close.
What’s coming? Rumors are pointing to a fresh lineup that hits almost every product line.
Here’s the quick expected list:
| Product | Key Highlights |
|---|---|
| iPhone 17e | Budget-friendly successor to iPhone SE, A18 Pro chip for big speed jump |
| MacBook Pro (new) | M5 Pro & M5 Max chips for serious performance boost |
| Affordable MacBook | Powered by A18 Pro chip, aimed at lower prices |
| iPad Air (8th gen) | M4 chip upgrade – closer to pro power |
| iPad (12th gen) | Everyday model with A18 chip |
| New Mac displays | Refresh to match the updated lineup |
This Apple event feels like Apple’s big spring push to get more AI-ready hardware out fast. With Samsung and Google already showing off their latest, Apple wants to stay ahead in speed, power, and smart features.
We won’t know the full story until March 4, but if you’ve been waiting to upgrade your iPhone, Mac, or iPad, this might be the moment. Stay tuned – we’ll bring you all the real details as soon as they drop.





